Online Marketing Intern

About Ringier

Ringier Kenya is poised to be the hub serving our East African expansion, bringing quality digital products to the sub-region.

It was founded in December 2010 with rupu as its flagship brand and has grown to become Kenya’s largest and most successful eCommerce platform.

It also runs Pigiame a horizontal classifieds platform currently functional across East Africa.Description: Our Ideal hire is one who would manage advanced, dynamic and high-performing SEM activities, he/she should be a relentless A/B tester and a quick thinker overall.

This person will be responsible for planning, optimizing, implementing and analyzing paid online marketing activities.

The intern will report to the Online Marketing-(Paid Channels Officer).

Responsibilities

• Manage a sizeable pay-per-click search marketing budget while creating programs serving all divisions/brands through all relevant paid channels (Google & Facebook)
• SEM performance tracking, analysis and reporting
• SEM budget planning and recommendations.
• Create ad copy and perform keyword research, analysis and optimizations
• Partner with all disciplines to ensure consistent messaging and promotion through all search channels, including product development, content generation, social media managers, direct marketing, and customer service
• Work closely with product marketing and corporate marketing teams to develop a deep understanding of our products and business to drive winning keyword strategies.
• Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements of the relevant websites
• Provide weekly & monthly reporting and answer results questions on-demand.
• Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis
• Stay current with changing technologies and guidelines to continually improve our internet marketing initiatives and achieve greater results.
• Support other marketing activities and promotions as needed or assigned

Desired Skills & Experience

Background required

• Bachelor’s Degree in Marketing/ IT or a related field. Previous experience in working in an online marketing department is a plus.
• Google Adwords& Analytics experience is a must. Google Certified Professional preferred.
• Familiarity with social media marketing channels like Facebook, twitter is a plus.
• Experience optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizations.
• Excellent verbal and written communication, presentation and interpersonal skills
• Ability to interact and manage expectations of clients, internal departments and management.
• Excellent data analysis skills and strong computer proficiency required.
• Strong computer skills, including knowledge of Google Drive Suite, Excel, Word, and PowerPoint.
• Strong analytical and organizational skills and highly detail oriented habits
• Ability to work on multiple tasks and ability to meet deadlines
• Professional attitude and appearance
• Fast learner with strong problem solving skills
• Must be a team player

Personal Attributes

• Smart, creative and innovative
• Negotiating and networking skills
• Problem solving and conflict management
• Honest and strong work ethics and integrity
• Self-disciplined, able to work to deadlines
• Excellent time-management skills
• Team work
• Sense of humor

Send cvs to: recruit@ringier.co.ke